The phrase can also be used as the title of a list of memes or pictures, such as in The Huffington Post’s “Well, That Escalated Quickly: 15 Things That Went From Zero to WTF (Photos). As standalone text, that escalated quickly can often be found as a title of an article that details a situation that quickly got out of hand.” For example, in January 2017 The Portland Mercury published an article titled “Well, That Escalated Quickly: How A Portland Cop’s Brief Misconduct Quietly Became a War Over Police Accountability.” People use it as a standalone text phrase in the same context of the image, with the understanding that the reader will get the reference. I mean, that really got out of hand fast.' This line secured its place as one of the most memorable quotes from Anchorman as soon as it became an internet meme, but. Still, that escalated quickly is also used outside the context of memes and GIFs. Burgundy‘s words have been echoing through various scenarios where things quickly spiral out of control. This macro is usually placed next to an outrageous text chain or a ridiculous set of images that feature a situation escalating suddenly. The phrase Boy, that certainly escalated quickly first graced our ears in a particular scene from the comedic masterpiece of 2004 titled Anchorman: The Legend of Ron Burgundy. The typical usage deviates from the original quote in that it’s “Well, that escalated quickly” instead of “Boy, that escalated quickly.” The most popular version of the meme is a picture of Ron Burgundy from the scene the quote is taken from, with the not-so-faithful quote overlaid on top. That Escalated Quickly is a memorable quote said by Ron Burgundy (played by Will Farrell) in a scene from the 2004 comedy film Anchorman: The Legend of Ron. 'I mean, that really got out of hand fast.' 'I'm kind of a big deal.' 'My apartment smells of rich mahogany. The phrase often appears in memes and GIFs. 'Boy, that escalated quickly.' This one seems to be well on the way to becoming the standard response to sudden situational changes, in any context.
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